Thanks to the Wrapped campaign, Spotify created a sense of competition and achievement without using monetary incentives. It is human nature to want to compare yourself with others. Spotify Wrapped induces competition organically Users jumping ship from competitors like Apple Music to Spotify also contribute to the growth in app downloads. Similar to how memes played a key role in the growth of the viral game Among Us, user-generated content is a big reason behind Spotify Wrapped's success – the memes make you want to switch your go-to audio streaming platform to Spotify! A large number of memes involve Spotify's competitor, Apple Music. If you do not use Spotify for listening to music or podcasts, then you will find the following memes relatable: Multiple memes flooded social media during the first week of December 2020. If something is trending on the internet, can memes be far behind? User-generated content builds FOMO on social media
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Take a closer look at what you can provide to your content creators that they can brag about.ĭue to the overwhelming traction on these posts, you'll notice #spotifywrapped trending on all social platforms.
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? Customer Lifecycle Marketing Campaigns: An In-depth Guide for 2021 - įor those who are out of the loop, Spotify, an audio-streaming platform, lets you relive all the musical discoveries you've had and all the tracks you loved in the past year. ? Retail Strategies and Omnichannel Engagement Frameworks ? Beginner’s Guide to Omnichannel Marketing for 2021
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Since then, every year, Spotify users look forward to their Spotify Wrapped stories, while non-Spotify users (like me) feel excluded.
#Spotify wrapped 2020 download#
This helped Spotify introduce a cascading Flywheel effect by enticing new users to download and use their app for longer. In 2017, Spotify launched Wrapped as a successor of the 'Year in Music' campaign, intending to create FOMO (fear of missing out). Learn how Spotify introduced a cascading Flywheel effect by enticing new users to download and use their app for longer.Spotify's mobile app downloads increased by 21% in the first week of December.Spotify Wrapped induces competition amongst its users organically.